The Tiller - STELLABEAN
Stellabean is a New York based agency who creates innovative hospitality brand communications for some of the world's largest hotel companies.
brand development,Marketing Brand Communications,hospitality brand development,marketing communications,hospitality creative development,boutique graphic design,andrea sferes,kevin philip,stella bean,stellabean
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The Tiller

Branding Strategy, Brand Identity, Art Direction, Collateral Design & Production

This sea- and farm-to-table fine dining restaurant at Cliff House Maine overlooks the Atlantic atop a 90-foot cliff. The location and the food are special and thoughtfully conceived, so the branding needed to reflect that. The name was chosen for its dual reference to the process of tilling the land and the mechanism that steers the sailboat, and the visual language features a hybrid of sea and vegetable illustrations. The logo illustrates a fish and a carrot as representative of the sea and the farm. For the dinner menu, we chose rich leather in the grey color of Maine’s sand, and for the menu board, we used a wood complimentary to the furniture.

Location

Cape Neddick, Maine

Scope

Branding, Collateral, Identity, Naming, Restaurant, Visual Language