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food menu on wooden clipboard, innovative restaurant logo design with seafood and vegetable illustrations fine dining sea- and farm-to-table restaurant at luxury Cliff House resort and spa in Cape Neddick, Maine, ME wood wooden menu board with bronze clip, contemporary layout design by Stellabean branding agency in NY dining experience at Cliff House Maine resort overlooking Atlantic, restaurant brand development and naming creative business card design for restaurant employees, brand naming and logo creation, printed dinner menu custom design gray leather menu folder binder, unique brand logo with hybrid of sea and vegetable illustrations

The Tiller

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

This sea- and farm-to-table fine dining restaurant at Cliff House Maine overlooks the Atlantic atop a 90-foot cliff. The location and the food are special and thoughtfully conceived, so the branding needed to reflect that. The name was chosen for its dual reference to the process of tilling the land and the mechanism that steers the sailboat, and the visual language features a hybrid of sea and vegetable illustrations. The logo illustrates a fish and a carrot as representative of the sea and the farm. For the dinner menu, we chose rich leather in the grey color of Maine’s sand, and for the menu board, we used a wood complimentary to the furniture.


Branding, Collateral, Identity, Naming, Restaurant, Visual Language