Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production
The Spa at Cliff House overlooks the Atlantic Ocean, so naturally soothing oceanic imagery and metaphor are central to its identity and visual language. The mark is an amalgam of concentric rings of water and the inorganic shapes of rocks, while the palette is comprised of muted tones from the ocean and slate found in Maine. Close-up images bring the guest closer to the ingredients found in the rich seaweed treatments and hot rock massages offered at the spa.
Branding, Collateral, Identity, Visual Language