Nubb's Lobster Shack - STELLABEAN
Stellabean is a New York based agency who creates innovative hospitality brand communications for some of the world's largest hotel companies.
brand development,Marketing Brand Communications,hospitality brand development,marketing communications,hospitality creative development,boutique graphic design,andrea sferes,kevin philip,stella bean,stellabean
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interior and custom logo design for Nubb's Lobster Shack at Cliff House resort in Cape Neddick, Maine hotel restaurant logo with retro font and lobster claw on t-shirt, typography and packaging by branding agency entrance of lobster shack in hotel with sliding door, signage and print collateral with unique, creative logo

Nubb’s Lobster Shack

Branding Strategy, Brand Identity, Art Direction, Collateral Design & Production

Located within Cliff House in Cape Neddick, Maine, Nubb’s sits atop a 90-foot cliff overlooking Nubble Island, which was our inspiration for the name. We developed a dynamic visual identity for Nubb’s that mimics the movement of the ocean and used a retro font to conjure up nostalgia for the simpler life of the past. For the logo, we incorporated a lobster claw to create a sense of whimsy. We also designed the packaging and items for purchase.

Scope

Branding, Collateral, Identity, Naming, Restaurant, Visual Language