Nubb’s Lobster Shack

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

Located within Cliff House in Cape Neddick, Maine, Nubb’s sits atop a 90-foot cliff overlooking Nubble Island, which was our inspiration for the name. We developed a dynamic visual identity for Nubb’s that mimics the movement of the ocean and used a retro font to conjure up nostalgia for the simpler life of the past. For the logo, we incorporated a lobster claw to create a sense of whimsy. We also designed the packaging and items for purchase.