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interior and custom logo design for Nubb's Lobster Shack at Cliff House resort in Cape Neddick, Maine hotel restaurant logo with retro font and lobster claw on t-shirt, typography and packaging by branding agency entrance of lobster shack in hotel with sliding door, signage and print collateral with unique, creative logo

Nubb’s Lobster Shack

Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production

Located within Cliff House in Cape Neddick, Maine, Nubb’s sits atop a 90-foot cliff overlooking Nubble Island, which was our inspiration for the name. We developed a dynamic visual identity for Nubb’s that mimics the movement of the ocean and used a retro font to conjure up nostalgia for the simpler life of the past. For the logo, we incorporated a lobster claw to create a sense of whimsy. We also designed the packaging and items for purchase.


Branding, Collateral, Identity, Naming, Restaurant, Visual Language