The Inn at Aspen - STELLABEAN
Stellabean is a New York based agency who creates innovative hospitality brand communications for some of the world's largest hotel companies.
brand development,Marketing Brand Communications,hospitality brand development,marketing communications,hospitality creative development,boutique graphic design,andrea sferes,kevin philip,stella bean,stellabean
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The Inn at Aspen

Branding Strategy, Brand Identity, Art Direction, Collateral Design & Production

The Inn at Aspen, situated at the foot of the iconic Buttermilk Mountain, needed a fresh start after years under the Wyndham Vacations umbrella. Following a substantial guest room and public space renovation, the resort was ready to refresh its tired, 1970s-era identity that felt old fashioned and neglected to evoke any of the cherished heritage of the Aspen ski experience.

Working closely with the homeowner’s association, Stellabean developed a contemporary new positioning for the brand that was both upscale and more family focused. We then created a sophisticated new logo and accompanying visual language to bring the slopeside resort’s new brand personality to life.

Location

Aspen, Colorado

Scope

Branding, Collateral, Identity, Visual Language