Strategy, Branding, Brand Identity, Art Direction, Collateral Design & Production
Stellabean was tasked with branding a new Low Country barbecue restaurant at the Wild Dunes Resort in Charleston, SC. We came up with Billy G’s name to commemorate the legend of Goat Island and its iconic goat-herding hermit – a fixture in local lore. We paired this fun handle with a whimsical logo (complete with a pig’s tail) and vibrant graphic language that was boldly applied to menus, glassware and lots and lots of t-shirts, hats and other memorabilia that have been flying off the shelves.
Charleston, South Carolina
Branding, Collateral, Identity, Naming, Restaurant, Visual Language