Stellabean was founded in 2004 and named after my daughter, who was the impetus behind creating the company. Seeking a more seamless, less stressful career and lifestyle, I left my role as Lead Designer at Starwood Hotels & Resorts and formed Stellabean, which then became a leading creative agency to Starwood. In 2009, Kevin Philip, joined the company as my partner, and we expanded to manage all of Starwood’s quarterly promotions for all of its brands in all of its regions, as well as to lead their branding efforts for St. Regis and the residences team. Eventually we started branding independent hotels, beginning with our first, the Quin hotel in NYC. Since then, we’ve successfully branded countless hotels, restaurants, bars and spas, along with our team, whom we’ve retained throughout our journey.